All You Need To Know About Haldirams

 Haldiram’s has added yet another factory outlet at Hariomkar in Nagpur.

The company’s new factory is well-equipped with all the state-of-the-art features, technologies and fully-automated machineries. At present, it is producing Moong Dal, but will soon expand the range of products, covering Aloo bhujia and a few more. Hariomkar is embedded with an Automated Storage and Retrieval System (ASRS) having capacity of fully automatic packing, shipping and dispatching for 5kg,10 kg and 2kg products.

Leveraging its core strength in taste and quality, Haldiram’s Nagpur has become one of the most popular food joints across the country. For a brand that started originally as a shop in Bikaner in the year 1937, emerging as the leader of food snack industry, is indeed a significant achievement. Numerous awards and accolades bestowed upon the company orchestrate its overall excellence. It has expanded its menu and product lines to cover the most famous cuisines and match the taste of various segments of the society.
Haldiram’s Nagpur enjoys a formidable presence across the globe with its products exported worldwide. The success of the company and its products is attributed to its effective and efficient backstage operations. The food items are manufactured in-house under proper supervision by family-led teams. From sourcing raw materials to their conversion into finished products, every process confirms to the International norms (HACCP) of Quality & Safety.
Haldiram’s growing popularity among people has made it an inseparable part of every occasion. The setting up of its thirteenth factory holds a mirror to the company’s efficiency and effectiveness.

Success Story of Haldiram's Nagpur

In 1994, the Haldirams Nagpur was awarded the International Award for Food & Beverages by the Trade Leaders Club in Barcelona, Spain and also received the Brand Equity Award15 in 1998. Haldiram's was also admitted as the member of Snack Food Association, USDuring festival season, Haldiram's products were sold in attractive looking special gift packs. The showrooms and retail outlets of Haldiram's gave importance to point of purchase (POP) displays. Haldiram's snacks were displayed on special racks, usually outside retail outlets. The showrooms had sign boards displaying mouth-watering delicacies with captions such as 'Chinese Delight,' Simply South,' 'The King of all Chats11.'
Posters containing a brief account of the history of Haldiram's, along with pictures of its products, were also on display at these showrooms. Haldiram's also diversified into the restaurant business to cash in on its brand image. The company established restaurants in Nagpur and Delhi.

The restaurant at Nagpur devised an innovative strategy to increase its business: It facilitated people who were traveling by train through Nagpur station to order food from places where stockists of Haldirams Nagpur unit were located. The customers could order for lunch/dinner by sending a demand draft (DD) or cheque to the Nagpur unit or giving the same to specified local distributors belonging to the Nagpur unit.

The above initiatives helped Haldiram's to uniquely position its brand. Haldiram's also gained an edge over its competitors by minimizing promotion costs. Appreciating the company's efforts at building brand, an analyst said, "Haldirams Nagpur once was just another sweet maker but it has moved into trained brands first by improving the product quality and packaging. Through its clever products and brilliant distribution it had moved into the star category of brands."

Feast on an array of Indian cuisines at Haldiram’s ‘India-in-a-Thali festival’

Indian cuisines have a peculiarly appetizing taste which is sure to lure your taste buds. It is the perfect destination to get a proper taste of the local culture through food. 

With the aim of bringing India to you in a thaali, Haldirams Nagpur, one of the leading manufacturers of Indian sweets and snacks has come up with Thaat Baat’s annual Thali Festival; ‘India-in-a-Thali Festival 2016’. The company is all geared up to make the people of Nagpur drool over select regional delicacies with its exquisite preparations. The event has garnered an overwhelming response for Maharashtra’s “Peshwai Thaat”. The journey will finally be halted at Gujarat where authentic Gujarati delicacies like undiyu, dhokla, fafda and farsaan will be served. The platter will be served from 14th to 19th December. It also includes the Ras Ranjan thali which has exclusive vegetables.

The India-in-a-Thali festival is sponsored by Sudarshan Honda, Inter Pack Polymers, Abid Refrigeration and Engineering Pvt. Ltd., Bhatria Aqua, Velvet House, Adline, Ventakesh Gas and Domestic Appliances, Kabra Sales and Marketing, Madhav Traders, Sameer Offset, Harode Offset, Omniplast Pvt. Ltd, Ginni Atta and Besan, Montage Enterprises Pvt. Ltd., Saraswati Medical Stores & Shree Gopal Stores.

The scrumptious dishes will be served from 11.00 am to 3.30 p.m. and 6.00 p.m. to 10.30 p.m. during the festival. The thali rates for adults and children are Rs. 299/- and Rs. 239/- respectively. A special family pack of 4 Thalis is also available for Rs. 999/-. The customers will be provided an exclusive gift on the purchase of each family pack. The facility of free home delivery is also available for family packs within the radius of 2 kms from Thaat Baat.

 You can also stand a chance to win exclusive prizes daily, weekly or through a Lucky Dip. The 1st Prize in this draw is a Honda Activa Scooter; the 2nd Prize & 3rd Prize is a LED TV; the 4th Prize is an Air Conditioner; 5th Prize is a Refrigerator; the 6th Prize is a R O Water Purifier; the 7th Prize is a Washing Machine; 8th Prize is Double Bed Mattresses; 9th Prize is a Microwave Oven; 10th Prize is a four Burner Gas Range.

The event covers a number of activities like Free Mehandi and Nail Painting for the ladies. Valet Parking will also be provided for convenience of the visitors. This journey will be graced with Rajasthan’s “Rajwadi Rasoi” from 21st to 26th December and Punjab’s “Punjab-Da-Swad” from 28rd December to 2nd Jan.

So what are you waiting for? Come and devour an array of delectable cuisines at the India-in-a-Thali festival.

Haldirams evolving as per hourly need and leading Indian snacks industry with 18% market share

Indians have a bad habit of having good food, especially when it is Indian food, the South Asian Nation would not mind going an extra mile to calm its curious taste buds. And looking at that inquisitiveness of Indians, the Indian snacks and sweets giant, Haldirams is evolving every day, just to cater the foody needs of its client base in and around the Nation.

Haldirams traces back its inception to the land of royalty, tradition and legacy, which established its largest manufacturing unit in the Zero Mile Stone city of the Nation, i.e. Nagpur, in 1970. Since then Haldirams is experimenting with every fruit and dry fruit, just to serve the perfection and excellence on its customers’ table.

From mathri to squash, sweets to chips, Haldirams has not only covered each segment of food and beverages but also went an extra mile, due to the habit of being Indian, as it established its restaurants in the city of Nagpur along with NCR and Kolkata.

The journey of Haldirams is a remarkable one, where countless efforts and focus on quality along with taste, has worked towards capturing 18% of the market share in India, as Euromonitor International, a London-based market research firm, found out in its research of 2015. It is even more than the shares of PepsiCo India owned Lay’s and Kurkure, where latter has just pioneered in the namkeen segment of Indian snacks, where Haldirams is ruling since the beginning of this century.

PepsiCo recently admitted in an official statement that it doesn’t fear Patanjali Ayurved Ltd entering Indian snacks’ market and giving competition to its Kurkure. Domestic brand Haldirams has a hold over almost fifth part of the snacks market so International brands or their Indian subsidiaries have to face a lot of obstacles just to give a straight competition to Haldirams.

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Haldiram's Food International Limited today, is perceived as a Star Export House, by the Directorate General of Foreign Trade, a division working under the Ministry of Commerce, Government of India. Haldiram's has its roots built up in 1937 as a little retail Sweet and Namkeen shop in Bikaner, Rajasthan, a little yet noteworthy town in the Thar Desert. Shri Shivkisan Agrawal, the author of Haldirams constantly loved the fantasy of building a domain, produce conventional desserts/namkeens, leave a streak on each event and draw near to the heart of the normal man.

This fantasy was acknowledged with moving of its base to Nagpur in 1970. Surprisingly individuals knew about a processing plant that was working to fabricate Sweets and Namkeens. A model plant of its times was set up at:- Haldiram's House; 880, Small Factory Area, Wardhaman Nagar, Nagpur. In an extremely shot range "Haldiram" formed into a brand and turned into a devoted part of each event. This was trailed by a chain of retail outlets and showrooms. The product offerings were extended to coordinate the essence of different sections of the general public. Desserts and namkeens were displayed in more sturdy and economically practical bundling. This got a staggering reaction and in 1997, Haldiram's forayed into milk and drain item industry with items, for example, Khowa, Ghee and Butter Milk, the assembling of Extruded sustenances, for example, vermicelli and 3-D Snacks.

Innovation AT WORK 

Utilizing State-of-the-workmanship innovation, Haldiram's begun creating fantastic, ready-to-eat snacks, savouries and Sweets. From sourcing crude materials to their change into completed items, each procedure affirms to the International standards (HACCP) of Quality and Safety. Human touch is kept away from to guarantee predominant cleanliness. Each consideration is taken to guarantee that our items hold Freshness and Flavour. Aside from special and advanced recipe , intresting presentation and fantastic items "Assortment" or "Variety"is the key explanation for Haldiram's fame. Be it Sweets or Namkeens, the Haldiram's touch makes it more delectable while the hello there tech apparatus guarantees that the bundling is done alluringly keeping up universal guidelines of cleanliness.


THE BRAND THAT HAS EARNED TRUST 

Today, Haldirams with its Branch Offices in business capitals like Mumbai, Bangalore and Chennai, owes its prosperity to the determined endeavours of our organizer Chairman Mr. Shivkisan Agrawal, a visionary, dynamic pioneer and a fruitful business person. No big surprise, today, Haldirams Nagpur is one of the main players in the snack nourishment industry and a glad beneficiary of the 'Universal Food Award'. Haldiram's has cut its way to the top notwithstanding firm rivalry from the worldwide nourishment goliaths and is acquiring profitable remote Exchange for our nation.

We have been marked as "The No. 1 brand" in the ready-to-eat Snack Food class and as India's Most Trusted Brand, in 2003.

Universal MEMBERSHIPS 

SNACK FOOD ASSOCIATION (SFA), VIRGINIA, (USA)

EUROPEAN SNACK ASSOCIATION (ESA), LONDON (UK)

INTERNATIONAL ASSOCIATION OF AMUSEMENT PARK ATTRACTIONS, ALEXANDRIA, UA (USA).

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