Haldirams- Promising a strict allegiance to Indian taste buds

Haldirams, the brand which started originally as a shop in Bikaner in 1937, is now pioneering the food snack industry. With years of genuine services and commitment, the company has surpassed various renowned brands and emerged as one of the leading conglomerates.

It offers a wide range of products covering papads, namkeens, sweets, sherbets, minute khana, , pani puri, bhel puri, chips, boletos,taktak, whoopies and royal temptations. Haldiram’s has always taken special care of the choices of its esteemed customers and promises a strict allegiance to Indian taste buds .The brand understands the India palate very well and has expanded its menu and product lines to cover the most famous cuisines and match the taste of various segments of the society. With its turnover more than the combined turnover of the two American fast food companies Dominos and McDonaldss, Haldirams has established yet another benchmark of success. It is now twice the size of Hindustan Unilever’s packaged food division- Nestle Maggi. Along with being a market leader in traditional snacks, Haldiram’s is also bigger than its five rivals combined– Balaji Wafers, Bikaji Foods, DFM Foods, Bikanervala and Prataap Snacks. 

As a matter fact, the revenues of Haldiram’s grew 13 percent and crossed FY16 revenues of Rs 4000 crore despite the strict scrutiny from the food regulator amid Maggi issue. Haldiram’s enjoys a formidable presence across the globe with its products exported worldwide. They are available across 50 countries & are even present in supermarkets like Tesco, Carrefour, Spinneys & Somerfield. 

The success of the company and its products is attributed to its effective and efficient backstage operations. The food items are manufactured in-house under proper supervision by family-led teams. From sourcing raw materials to their conversion into finished products, every process confirms to the International norms (HACCP) of Quality & Safety.

Within a short span of time, Haldirams emerged as one of the leading players in the snack food industry and became an indispensable part of our lives.